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Website performance

How you can gain a major competitive advantage

Why website performance really matters

Website performance is about improving conversions. Put simply, slow websites have a negative impact on revenues.

You want visitors to act meaningfully with your website. If it is an e-commerce store you want sales if it is an information resource you want readers. Whatever your website does, no one wants to wait around for things to happen.

A fast website will attract, retain and convert more visitors.

Fast websites are good for business and good for SEO too

Google and other search engines are penalising slow loading websites. Or to put that another way, Google favours fast loading websites.

The very best thing you can do to improve your SEO right now is to improve the page load times for your website.

Did you know?

According to a Google study, 53% of mobile users leave a website that takes longer than three seconds to load.

Test your website performance

There are many ways to test your website performance. The following free tests will provide a good overview of your website performance.

GTMetrix page analysis

  • Check your website performance against numerous metrics
  • Sign up for a free account for more accurate local results

GeekFlare website audit

GeekFlare offers a good all-round overview of performance

  • Desktop and mobile
  • Performance score
  • Best practices score
  • SEO score
  • 50 different tests in total

How does this site score?

GTMetrix: A grade
Load time 0.6 seconds

Googe Page Insights
Desktop: Score 100, load time 0.7 seconds
Mobile: Score 98, load time 2.5 seconds